POLICY STATEMENT

The Abaca Group is dedicated to safeguarding your personal data and ensuring your privacy. This Notice outlines how we collect, secure, and utilize your information when you join the Loyalty Program or use our website.

PERSONAL  INFORMATION

We gather the following personal information when you enroll in the Loyalty Program or use our website.

• First name and last name
• Mobile number
• Email address
• Date of birth

USE OF PERSONAL INFORMATION

We use the information you provide to:

1. deliver tailored content and information, including online advertisements or other marketing materials from The Abaca Group;
2. assess and enhance the effectiveness of our Loyalty Program and website;
3. track metrics such as visitor count, traffic levels, purchase frequency, and demographic trends related to both our Program and website usage;
4. detect and prevent fraudulent or unlawful activities;
5. comply with legal obligations; and
6. carry out additional actions, such as data sharing, as necessary to fulfill our contractual responsibilities to you, support essential business operations, and comply with legal requirements.

SAFEGUARDING PERSONAL INFORMATION

Access to personal information is restricted to authorized personnel within The Abaca Group, who may handle it via email, the company’s official instant messaging platform (Whatsapp), or physical documents. We prioritize protecting the confidentiality, integrity, and accessibility of your information through physical, technological, and procedural safeguards. Our employees receive training on proper data handling practices. Additionally, when we partner with other companies to deliver services on our behalf, we require them to adhere to security standards that align with our own for protecting personal information.

SHARING OF PERSONAL INFORMATION

We will not share or sell your information with any third party outside of The Abaca Group without your consent, except as outlined in this Privacy Policy.

STORAGE OF PERSONAL INFORMATION

For website users, personal data will be retained as long as necessary to fulfill the purposes outlined in this policy or as required by legal, regulatory, or business reasons.

Personal data will be retained as long as needed to fulfill the purpose for which it was collected, following our retention policies, and until it is no longer necessary for any legal, regulatory, or business reasons.

If you choose to end your Program membership, your information will be retained for an additional three (3) years before being securely deleted, unless you specifically request immediate removal from storage.

YOUR RIGHTS AS DATA SUBJECT

Whether you are a website user or Loyalty Program member, you have the following rights regarding your personal data as a data subject within the bounds of applicable law:

• To choose not to receive marketing emails or SMS messages.
• To request access to the information we hold about you, subject to legal and regulatory limitations applicable in the Philippines.
• To update your personal information.
• To correct any inaccuracies in your information.
• To request the deletion of your information.
• To seek compensation for damages resulting from unauthorized use of your data, among other rights.
• To file a complaint with the National Privacy Commission.
• To raise concerns regarding our practices for collecting, using, sharing, safeguarding, or disposing of your information.

CHANGES TO THE PRIVACY NOTICE

We may revise this Privacy Policy periodically to reflect changes in our data handling practices or legal obligations. We recommend checking this policy from time to time for any updates. The “Effective Date” at the top indicates the most recent revision. Additionally, we will notify you of any changes to the privacy policy via the email address registered in our system.